My Prophetic Dream?

I occasionally have dreams that I can remember pretty clearly and this was one of them. I'm sure it was just nonsensical (very likely it was) but it got me thinking about an aspect of designing I've been neglecting lately: research.

Maybe Freud or somebody would have a different interpretation of the dream, but basically, all that I can recall is my first year teacher, Vince, reciting fact after fact about various birds. Vince always had knowledge (no matter how vague) in a very wide range of things. I recall during a logo project called 3 Point, he advised me to look at a variety of planes, all of which he knew the names.

Research can give a project a whole new spin or direction that you would not initially have thought of. Knowing details of the project you are working on can also be extremely helpful in instilling confidence in your client and being able to justify your choices.